Competitive Analysis Brief
When entering a new market, launching a product, or needing to understand where you stand. Helps identify gaps and unique selling points.
Prompt
Perform a competitive analysis comparing [YOUR_COMPANY] against these competitors: [COMPETITOR_NAMES] in the areas of [FOCUS_AREAS] (e.g., pricing, features, market share). For each competitor, list their strengths and weaknesses relative to us. Then create a positioning map (describe in words which dimensions to map). Conclude with strategic opportunities for [YOUR_COMPANY] to differentiate. Use structured sections.
Fill in these
Swap each placeholder for your own value:
[YOUR_COMPANY][COMPETITOR_NAMES][FOCUS_AREAS]
Pro tips
- Add a 'Recent Moves' section where you paste news headlines about competitors.
- Ask for a perceptual map description using two key axes like price vs. quality.
- Request a battle-card style output with a concise 'How to Win' column.
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