Landing Page Hero Section Copy
When designing or refreshing the above-the-fold section of a landing page to increase conversions.
Prompt
Act as a senior copywriter. Write the hero section copy for a landing page promoting [PRODUCT/SERVICE]. Output should include: a main headline (max 15 words), a subheadline (max 25 words), a CTA button text (max 5 words), and a short supporting sentence below the CTA. Use a [TONE] tone and focus on the primary benefit [BENEFIT]. Ensure the copy follows AIDA framework (Attention, Interest, Desire, Action). Format as separate lines.
Fill in these
Swap each placeholder for your own value:
[PRODUCT/SERVICE][TONE][BENEFIT]
Pro tips
- Research the top pain point the product solves and weave it into the subheadline.
- Test a curiosity-driven headline versus a direct benefit headline.
- Make sure the CTA creates urgency or clarity, e.g., 'Get Instant Access' vs 'Submit'.
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